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What preparation do I need to do for a successful campaign?
Before you start your campaign, a few preparations are necessary.
- Set clear goals
- analyze your target group in detail
- check out the competition
- don't forget to get your team in line
With our template, you have everything under control - from the goal to the team briefing party!
What do I need to consider when designing a campaign?
An ingenious campaign needs an ingenious concept. With our awork campaign template...
- you can keep track of budget
- plan your media and channels
- have an overview of schedules and resources
Important: Formulate clear KPIs - because you can only measure success if you know where you want to go.
How do I create a campaign concept?
Ask yourself: What spurs your creativity? We suspect: fun! Creating a campaign concept should be fun. Let creative ideas bubble up, give them space. Align them with the marketing goals of your project and find out how you can best inspire your target group. With our template, the path to the perfect concept becomes a creative adventure.
How can a smooth marketing campaign production work?
The production of a marketing campaign must run smoothly. Our template gives you control over all tasks, whether analog or digital. Avoid chaos by distributing team tasks, respecting dependencies and keeping track of results.
How do I launch my campaign successfully?
Before you press the big launch button, you go through final feedback loops, talk to your team and get approval from the customer. Our template ensures clear communication and deadlines - for a (hopefully) stress-free launch!
Optimize your campaign - in a clear way?
Not all campaigns are the same - and that's a good thing! Our template enables clear optimization. Rely on clear KPI measurements, automatic reports and the identification of success factors. At the end, a retrospective can bring the most important learnings to light. This makes every campaign better than the last.
Save time, avoid stress - your campaign in awork
Why start from scratch every time when you can fall back on proven processes? With our template, every campaign planning becomes child's play - customizable and always up to date.This puts an end to the chaos of Excel files, Google Sheets and document ping-pong via email! awork offers you a central location where your team can find all the information about your campaign planning. No more access rights problems, no more outdated versions - just transparency and clarity.
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Discover more insights
Of course, campaign planning is only a small part of the big project management world. That's why you'll find more practical templates, helpful blog articles and exciting customer stories and use cases in our Project Planning Hub. And if you want to be even more specific, our Agency Hub offers tips, expert opinions and application examples for managing creative teams.