How happy is the
‍ ageny industry?

Question 1

What is the Agency Happiness Report?

Answer

The Agency Happiness Report is an annual, representative study on workplace happiness in the German agency industry, published by awork in cooperation with Appinio and the BVDW. Since 2024, the report has surveyed agency employees about what makes them happy at work — and what doesn't. The 2026 edition also includes 11 interviews with industry experts as well as the academic perspective of Prof. Dr. Ricarda Rehwaldt, Professor of Psychology and expert on workplace happiness.

Question 2

How did the Agency Happiness Report come about?

Answer

The Agency Happiness Report is the industry spin-off of the Work Happiness Report, the only representative study on workplace happiness in the DACH region, published since 2022 as a collaboration between awork and Appinio.

The trigger was the finding that agencies are the unhappiest industry among knowledge workers. To better understand this and identify solutions, we launched the Agency Happiness Report in 2024.

Question 3

What topics does the report cover?

Answer

The Agency Happiness Report 2026 contains data, insights, and expert perspectives on:

The status quo of workplace happiness in the German agency industry, including a comparison with other sectors.
The industry's outlook — how agencies assess the coming years.
AI in agencies — current usage, expectations for the next three years, and the question of how much creative work AI will take over.
AI readiness — how structurally prepared agencies are and the surprising impact this has on workplace happiness.

Question 4

How can I download the report?

Answer

The Agency Happiness Report 2026 is available as a free PDF download at www.awork.com/de/agency-happiness-report. The findings may be freely shared and quoted, citing the source as "Agency Happiness Report by awork, Appinio, and BVDW."

Question 5

How do I get interviews or additional materials?

Answer

Press inquiries, interview requests with the publishers or experts, as well as print-ready graphics for the Agency Happiness Report, are handled by Jonas Kirschgens from getpress (jonas.k@get-press.de, +49 176 57954522) or the awork team at presse@awork.com. Please use quotes from the report exactly as they appear.

Question 6

Why does awork do research on work happiness?

Answer

We build software for better teamwork. Research on workplace happiness is the natural complement, because happy teams are demonstrably more creative, more productive, and more reliable. Even modern teams underestimate how decisive workplace happiness is for success.

Good organization and the right tools are one factor — but only one. With our happiness reports, we want to understand what really makes work fulfilling today — and bring that knowledge back to the teams we work for.

In addition to the Agency Happiness Report, we also publish the Work Happiness Report together with Appinio — the largest representative study on workhappiness in the DACH region.

Question 7

What does awork do?

Answer

awork is a SaaS company based in Hamburg, founded in 2019 to contribute to better and happier teamwork. The project management tool of the same name is at the heart of project work for agencies. More than 10,000 teams organize themselves with awork and demonstrate that with modern software and good planning, more joy at work is possible.

How happy is the
‍ ageny industry?

Agency Happiness
Report 2026

Download the
report now

Industry voices
in the report

Preview studies
and reports

Get in touch
for interviews

Get latest insights on agency happiness now

How happy is the‍ ageny industry?

Agency HappinessReport 2026

Download the report now

Industry voices in the report

Preview studies and reports

Get in touch for interviews

Get latest insights on agency happiness now

How happy is the
‍ ageny industry?

Agency Happiness
Report 2026

Download the
report now

Industry voices
in the report

Preview studies
and reports

Get in touch
for interviews